Every single day, women are bombarded with images on how a perfect body should look like.
And to help women change their view about beauty and body image, they launched a campaign using the beloved fashion staple, the denim.
SM Woman invites women of all shapes and sizes to “Dare to Denim!”
The Essence Of SM Woman Dare to Denim
This campaign aims to empower women to embrace their inner and outer beauty as well as develop a healthy sense of confidence no matter what their size, color, age, and shape is.
For every woman, there is a perfect denim outfit.
Whether you’re a student, mom, athlete, or model, there’s nothing that denim cannot offer for you!
The SM Woman Dare to Denim Ambassadors
SM Woman has chosen 13 amazing women to represent the cause.
- Joana Cuenco
- Lori Darza
- Andrea Aldeguer
- Tricia Patena
- Mariquita Salimbangon
- Belinda Wong
- Marylou Ngo-Ang
- Vanessa Amman
- Quennie Amman
- Patty Taboada
- Mary Anne Alcordo Solomon
- Gabi Darza
- Amparito Lhuillier
Denim truly is versatile!
No matter what trend, style, size or denim brand you prefer, SM Woman has it all!
For SM Woman Dare to Denim, denim is the way to go!